Launch Screen

A screen package built for outdoor launch work

Launch Screen is a trailer mounted LED display system used for outdoor product launches, public reveals and brand activations that need a bright picture in daylight. The screen is built for quick positioning on hard standing, parking areas, forecourts and event grounds, with content played from a media source or live input under technician control.

These units are typically supplied with pixel pitches suited to viewing at mixed distances, so close-range text stays readable and wider visuals hold together from across a forecourt or audience area. For launch work, the practical priorities are brightness, stable playback, clean audio handover if required, and a screen size that matches the site without blocking access routes.

Sizes, viewing distances and screen build options

Launch Screen setups are usually matched to the site by screen area, trailer footprint and audience distance. Smaller trailers suit tight urban sites in Germiston or Kempton Park, while larger display faces are better for open forecourts, sports grounds and roadshow stops where the crowd stands further back.

• Pixel pitch options are selected for the viewing distance and content detail.
• High brightness LED panels are used for daylight visibility in open outdoor light.
• Hydraulic lift systems raise the screen to working height for clearer sight lines.
• Rotation options help the screen face a crowd, driveway or stage area more cleanly.
• Trailer chassis and stabilisers are set for firm placement on level ground.
• Content can run as a loop, timed presentation or live feed depending on the brief.

We also plan around site access, turning space and the route the trailer needs to take in and out, because that affects where the screen can stand and how cleanly the launch area flows.

Where the format works best on launch day

This format suits dealership launches, retail openings, brand roadshows, school sports days, municipal events and outdoor promotions where attention needs to move with the crowd. It works well in Johannesburg, Pretoria, Durban, Bloemfontein and Polokwane, as well as across Ekurhuleni when the event site has clear vehicle access and enough open space for the trailer to settle properly.

Launch Screen is also useful where the programme needs timed starts, sponsor loops, product reveal clips or live video from another part of the venue. The screen can handle repeated playback without the drag that comes with swapping equipment between different parts of the day.

• Outdoor launches with daytime foot traffic.
• Roadshows that move from one town to the next.
• Sports days and prize giving areas.
• Promotional activations at forecourts or open yards.
• Events needing a quick reveal point and a clear focal line.

Power, setup and permit details that matter

The trailer can run from generator or mains power, depending on what the site offers and what the event planner approves. Power planning matters because the screen, playback equipment and any supporting audio must stay steady for the full programme. Where the site uses mains power, the cable run, outlet position and load planning need to be checked before arrival. Where generator power is used, fuel access and placement are part of the setup.

Outdoor LED trailers also need weather monitoring, a wind assessment and enough room for safe stabilising before the lift goes up. Permits may be required in public spaces or on municipal land, and the rules differ between towns and site types, so it is worth confirming the local process early. The technician checks the screen angle, content format, playback order and any live input before the launch begins.

Care during the event and after pack down

Launch Screen units are handled as working event equipment, so the screen face should not be touched while running and the trailer should stay clear of spray, dust and loose debris where possible. In coastal areas such as Durban, salt air and humidity call for careful handling, dry storage after the event and a thorough check of connectors and panel surfaces before the next hire.

After pack down, the trailer is lowered, secured and checked before moving. If the screen has carried a live feed or a full-day loop, content should be confirmed before the next setup so that the file order, aspect ratio and audio cues are still correct.

• Keep the viewing area clear of vehicles and tight foot traffic.
• Confirm the content format before loading clips or live video.
• Allow space for the hydraulic lift and screen rotation path.
• Protect the unit from standing water, strong gusts and loose dust.
• Check trailer access for delivery and collection vehicles.

What to confirm when ordering a launch screen

The cleanest launch briefs include the site address, audience size, preferred screen position, content length and whether the screen must face one direction or rotate during the programme. It also helps to note if you need live feed support, timed playback, sponsor slides or a simple loop that runs without much intervention.

When you send the brief via our contact form, include the event date, the surface beneath the trailer, the power source on site, and any municipal or venue rules that may affect setup time or placement. If the launch moves between stops, add the route and stop order so the logistics plan, technician cover and pack down sequence can be matched properly.

• Venue name, suburb and access route.
• Audience distance and expected viewing angle.
• Power source available on site.
• Need for live feed, audio or simple playback.
• Any permit, by-law or venue restrictions.
• Delivery window and pack down requirements.